Riyadh, Saudi Arabia · Est. 2022

Redefining Food Services
for Business & Government

From institutional catering to cloud kitchens — Masalla delivers quality, sustainability, and culinary excellence across every scale.

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8+
Service Lines
B2G & B2B
Sectors Served
100%
Eco-Friendly Ops
Riyadh
State-of-the-Art Facility
Masalla kitchen
Founded
Riyadh
2022

Who We Are

A New Standard in Food Innovation

Masalla is a brand-new food CPU based in Riyadh, revolutionizing the B2B and B2G sectors with diverse, world-class food services. Operating from a state-of-the-art central facility, we combine culinary expertise with efficient logistics.

Our commitment to quality, sustainability, and innovation makes us a trusted partner for businesses and government entities across the Kingdom.

Vision

To be the leading provider of innovative, sustainable food services in Riyadh — where eco-friendly excellence is the standard.

Mission

Delivering superior, reliable food services while pushing the boundaries of culinary innovation for every client we serve.

What We Do

A Spectrum of Food Solutions

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01
Institutional Catering

Nutritious, high-quality meals for schools, hospitals, and large institutions — delivered on time, every time.

02
Contract Meal Services

Long-term meal delivery partnerships for businesses and government entities with diverse dietary requirements.

03
Events Catering

Tailored menus for corporate and government events — from intimate boardroom meetings to major conferences.

04
Mobile Catering

Our mobile kitchen units bring top-quality food to remote sites, outdoor events, and any location.

05
HORECA Supply

Trusted supplier of fresh, frozen, and packaged F&B products for hotels, restaurants, and cafes.

06
Cloud Kitchen Brands

Diverse cloud kitchen brands in fast food, sweets, and beverages — delivering B2C across Riyadh via aggregator apps.

07
Canteen Operations

End-to-end canteen management — from menu planning and prep to service and cleanup for businesses and institutions.

08
Consultancy

Expert guidance on food safety, kitchen efficiency, waste management, and menu planning to exceed industry standards.

Who We Serve

Built for Business & Government

Masalla is proud to serve both the private and public sectors, with deep understanding of the unique requirements each demands.

Trusted by Leading Organizations
MOE
MOEP
KAPSARC
PIF
BIAC
KAFD
Richard Attias
WIPO
SAB
Elm
SIRC
SNB
SLC
37 Events
Sela
Multilem
The Gathering
NCPD

How It Works

Simple, Seamless Onboarding

01
Consultation

We start by understanding your organization's needs, scale, dietary requirements, and timeline.

02
Proposal

Our team crafts a tailored service plan and menu proposal with transparent, competitive pricing.

03
Partnership

Once agreed, we integrate seamlessly with your operations and set up reliable delivery schedules.

04
Ongoing Excellence

We continuously monitor quality, gather feedback, and optimize to ensure consistent satisfaction.

Ready to Work Together?

Let's Build Something Exceptional

Whether you need a long-term contract, a one-time event, or expert consultancy — reach out and we'll craft the perfect solution.

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